My Story:

Graduated from Warsaw School of Economics I started my professional career in the field of market research both on agency and client sides.

After dealing with different research & analytical methodologies I decided to combine them with my creative skills through brand management. I managed the brands locally in Poland and the Netherlands, as well as on the global level. For over 5 years I worked with a remarkable international collective in Global Brand Teams in Headquarters of Japan Tobacco International (JTI), the 3rd biggest tobacco company globally, known for such brands as Camel, Winston, Mevius, Benson&Hedges or LD. I also have 2 years experience of the Formula 1 sponsorship program by Mild Seven brand in Renault F1 Team in 2004-2005 (PR and promo related).

For 8 years before founding Leadium Consulting I had lead strategic & marketing functions of JTI in Poland and Germany, where I was responsible for development of Portfolio, Brand and Trade Strategies. My best take out from this period is a conviction that “it’s not a big that eats small” and that unconventional approach is the way to beat competitors.

About Leadium Consulting:

In founding Leadium Consulting, I wanted to bring to life my strong believes that:

• in business the competitive strength comes not only from the financial power or executional excellence, but to a great extend from smart strategic thinking and therefore
• there is always a way to outsmart competitors.

These believes are at the heart of how Leadium Consulting support the Clients. Our ambition is:

• to enable our Clients to think beyond the obvious and to find their own way to solve challenges they face,
• to stimulate and facilitate their strategic thinking processes with ultimate objective to formulate Smart Business Strategies.